Mie Prefecture’s Food System

Prefecture’s Top-Pick Food Products

Mie Brand Products

Mie is a Prefecture alive with an abundance of natural resources. The governor of Mie grants the "Mie Brand" certification only to those products that have been developed with the wisdom and skill required to both harness and protect these natural resources while striving to preserve tradition and coexist with the natural environment.
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Mie-no-Shoku Select Food Products

Food and liquor products selected for their superior quality and originality.
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Umashikuni: Traditional Fruits and Vegetables of Mie

Select fruits and vegetables indispensable to local cuisine and festivals, locally grown for over fifty years.
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Mie Gibier

Mie Gibier refers to game meat of wild deer and boar captured within the prefecture and handled by businesses registered with the Mie Gibier Food System Registration Program. To ensure that wild game can be safely enjoyed, the prefecture has produced a Mie Gibier Food System Manual on Quality and Sanitary Control. Based on the standards spelled out in the manual, the prefecture has been working hard to ensure the high quality of wild game.

Refer to the following link for stores and restaurants offering wild game meet from Mie.
List of Mie Gibier registered businesses

Mie’s Food is Safe and Secure

Mie’s Food Safety Labeling System

Mie’s unique program for labeling products that have met particular safety requirements, giving consumers peace of mind. A third-party agency makes sure production methods are mindful of the environment and guarantees the safety of food products under the system officially titled “Mie’s People/Nature-Friendly Food Safety Labeling System.”
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Mie Prefecture Food Safety and Security Plaza

A comprehensive prefecture-run website on food safety and security.
Click here for more information on the Mie Prefecture Food Safety and Security Plaza

Food of Mie Much-Loved by the Locals

The “Jimono Ichiban” Brand

“Jimono Ichiban” is the brand Mie uses to promote the “Local Production for Local Consumption” campaign (chisan-chisho katsudo). The campaign not only promotes the purchase and consumption of locally-produced agricultural, forestry, and fishery products and processed goods, but also creates the opportunity for individuals to reflect on their own lifestyle choices and the part they plan in their community by offering hands-on experiences with nature and local production.
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Additional Information

Mie Terrace

For inquiries on merchandise and promotions as well as on event space bookings at Mie Terrace, please contact the Mie Prefectural Government.
Click here for more information on the Mie Terrace